The 5 reasons for a complete club management software solution
By Srishti Singh
You’re always looking for ways to improve things at the club. It could be optimizing operational efficiency. Or, looking for ways to take your member experience to the next level.
Today, technology plays a big role in helping you achieve those goals. But technology in and of itself is not the answer. In fact, just throwing technology at a challenge can sometimes result in more complexity and frustration. The answer lies in coordinating the technology to simplify life and free up time to allow you to focus on an exceptional member experience. That’s where a complete club management software solution really shines. Here are five of the most compelling reasons that leading clubs adopt the complete solution approach.
Reason 1: It makes your life easier
Go ahead and be a little selfish for a moment. Wouldn’t be great if you didn’t have to wrangle different systems? Think about the hassles you could avoid:
- No more managing and maintaining multiple pieces of software
- No more training employees on multiple systems
- No more integration headaches to make sure those systems talk to each other
- No more blind spots in your operation
- No more trying to figure out who to contact for which system in order to get the support you need
Get everything operating on one integrated system and you’ll feel the stress lift.
Reason 2: It makes you more efficient
It takes some time and effort to manage any system. When you multiply that time and effort by the number of disparate systems you operate, you start to realize there is an opportunity to free up resources.
Moreover, one integrated system helps you streamline processes. Take the example of reservations. When someone makes a reservation for an event at the club, the related charges should automatically route to accounting and be applied to the members’ account – which they can access online or through the club app. That kind of process efficiency can help everything run smoothly while removing the manual work that can be prone to errors and, quite honestly, be soul-crushingly mundane to anyone tasked with it.
Reason 3: It elevates the member experience
The less time you spend on managing systems, the more time you can spend on making the member experience everything it can be.
There’s more. A complete club management software solution allows you to integrate unique offerings. Your members can order Grab n’ Go right from the club’s smartphone app. Or schedule a tee time, spa visit, and more. Since it’s all connected, it feels simple and easy for your members.
On top of all this, you’ll have the opportunity to personalize the experience for your members like never before. After all, you’ll have behavioral data on all your members. You’ll start to understand how they use the club since you’ll be able to see their activity across the entire operation. You’ll be able to track their preferences. You can use all that intelligence to anticipate your members’ needs. That can be as simple as communicating with them when an event matches their identified interest. Or, having your wait staff suggest the drink they usually order – prepared the way they like it. A fully integrated system makes it possible.
Reason 4: It helps improve communication
Great clubs know the importance of communication. It has the power to keep members informed and engaged. It’s that engagement we want in order to build that aura of a vibrant club.
A complete club management solution gives you the tools to optimize your communication all from one system. It can be updates posted on the club website and in the smartphone app. It can also be direct messages through email, text messages, and push notifications through the app. The combination of all these channels helps you create that feeling of connection between your members and the club.
Reason 5: It helps drive team member satisfaction
These days it is a challenge to hire and keep good team members – especially in the hospitality industry. Your technology can play a big part. Your team members want to provide that excellent member experience. But if the systems keep getting in the way, it can be frustrating. And eventually, lead to them looking for someplace else where they can apply their talents.
With one integrated system, the experience can be as enjoyable for your staff as it is for your members. You can give them tools in the golf operation that make it a breeze to run a lottery and keep members happy. You can arm your wait staff with table-side POS tablets that allow them to spend more time with members while improving order times. Having a complete club management software solution opens up numerous opportunities to help your staff feel appreciated and empowered.
If you’d like to learn more about all the reasons for adopting a complete club management software solution, request a demo of the Northstar system. You’ll discover just how game-changing it can be to have a fully integrated system operating on one database. Request a demo, today.